Let's be real – everyone's checking out before and afters on social media before they book their brow appointments. How many times have we heard “I’ve been growing my brows out for the last 4 months because *insert horror story*”? Potential clients want to see a portfolio of consistently beautiful work, especially if they’re looking for a complete brow transformation. The days of only having a website to highlight your body of work are over.
Making Your Work Pop
Your social media is basically your walking, talking portfolio. Here's how to make it work for you:
Show Off Those Transformations
- Snap those before and afters. Ask your clients to close their eyes and make sure you have plenty of lighting.
- Record your process. Clients love seeing how the magic happens. This can also help lessen any anxiety about the process if you have a brow grooming newbie looking to book you.
Mix it up with different brow styles. If you only post your work on thick brows, a thinner browed client may think you only work on thick brows, show your range!
Platforms That'll Make You Shine
Instagram (Your New/Old BFF)
This is where the magic happens! Use it to:
- Post after photos
- Share behind-the-scenes moments
- Drop quick tips in Reels
- Answer FAQs in your Stories
- Show step-by-step transformations
-Share your availability in your stories
TikTok (Where Viral Dreams Come True)
Jump on this bandwagon because:
- Quick transformations get massive views
- You can show off your technique
- Point out common brow mistakes
- Share your favorite products
- Capture those priceless client reactions
Creating Content That Gets Attention
Share the good stuff:
- Your actual process
- Real client stories (use your discretion. I personally avoid trash talking former clients unless they did something wild or hilarious)
- Tips people can actually use
- Those satisfying transformation videos
- Honest talk about healing and aftercare
Show of Your Technique
Show them you know your stuff:
- How you map those perfect brows
- Your favorite tools and why you love them
Photo Tips That'll Make Your Work Look *~professional~*
- Lighting. Lighting. LIGHTING. I find that cool and neutral lighting works great for brow before and afters.
- Take your before/afters from the same angle.
- No filters. If your client has a giant blemish that’s distracting and you feel compelled to edit it, that’s fine but make it discreet.
Stay Organized
- Plan your posts. Whether its once a week or 5 times a week, having a plan on how often you’re post makes it so much less stressful.
- Mix up your content. Platforms boost accounts that utilize all of their features (Reels, carousals, still photos, live, etc)
- Keep an eye on what your followers love. Keep the people fed with what they enjoy and they’ll keep coming back for more!
- Stay on top of trends. One viral post can mean an influx of bookings. Staying on top of trends also shows that you have your finger on the pulse of what’s popular in beauty and can accommodate to different trends.
Keep It Professional (But Fun!)
Even while keeping it casual, remember to:
- Be clear about your prices (no one likes surprises)
- Tell clients how to book
- Share what they need to do before appointments
- Give solid aftercare info
- Keep it real about results
Social media isn't just about posting pretty pictures. It's about connecting with your clients, showing them why you're amazing at what you do, and building trust. Share your passion for perfect brows, throw in some personality, and watch your business grow! Keep it authentic, show off your skills, and don't be afraid to let your personality shine through. Whether you're just starting out or you're already booked and busy, social media can take your brow game to the next level.
Remember: you're not just creating brows – you're creating confidence! Share that journey, celebrate those transformations, and watch your social media community (and your business) grow. Now get out there and show the world why you're the brow artist they need in their life!